Situational Leadership Theory And Organizational Leadership

Situational Leadership Theory and Organizational Leadership Why are some employees happier and more satisfied with their work environment than others? Why are some teams within the same organization more productive than others? How can you get subordinates to trust your decisions, readily cooperate with others and follow your lead? The answer to these questions boils down to one thing; effective leadership. For our purpose, effective leadership can be defined as the art of influencing individuals and groups to accomplish the goals and objectives of the organization (Plunkett, Allan, and Attner, 2013). Effective leadership has a direct impact on the motivation, or lack thereof, of employees and how they interact with others within the organization. Followers will also act in ways that reflect their leaders example, whether it is positive or negative. It is obvious that the leadership culture within our organization is ineffective and employee productivity and morale has slipped to unacceptable levels. Because of our current situation, the following information is presented to you, as managers and supervisors, as a guide to help you become a more effective leader. There are many theories on how best to lead and motivate employees, however, for our purposes, we will concentrate our study and efforts on the situational leadership theories. Situational Leadership Theory and The Leadership Culture One of the ways we can improve our leadership skills is through the studyShow MoreRelatedSituational Leadership Theory And Organizational Leadership1422 Words   |  6 PagesSituational Leadership Theory and Organizational Leadership Dwight D. 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More importantly understanding the organizational leadership theories can support the growth an d development of leadership skills and identify potentialRead MoreSituational Leadership in Hospitality1607 Words   |  7 PagesSituational Leadership in Hospitality If one look at the nature of the hospitality industry, it is serviced-base, it is labor-intensive, it is renowned for its high staff turnover and labor diversity in term of age, culture, and background; one may conclude that the industry is all about people. When people become the most valuable asset of an organization, simply managing them is no longer sufficient to compete in today’s challenging business world. Leadership has become the new key operative wordRead MoreWhy Leaders Cannot Change Their Style1565 Words   |  7 Pagesperson or a group of people. In Great Man theory, some individuals are born or by force of personality reach positions of influence so that they can dominate the directions of others (Buchanan et al, 1997). Those leaders are born to have the ability to take up the leadership positions in any situations. Leadership styles are behaviors displayed by a leader when they encounter both followers and change (Mclaurin Amri, 2008). Nowadays, organizational change has a serious implication for the survivalRead MoreThe Theory Of Leadership Theory940 Words   |  4 PagesChapter sixteen discusses various leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess different vision and way of managing. A theory isn t always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. 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Because of importance of leadership all kinds of group action, there are considerable number of researches and theories on leadership and many kinds of leadership styles like Greatman theory, power influence, Trait approach, Behavioral, Situational or Contingency approaches;Read MoreThe Theory Of Leadership Theory868 Words   |  4 PagesChapter sixteen discusses vario us leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess different vision and way of managing. A theory isn t always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. Among many theories I prefer these two because I tendRead MoreLeadership And Its Theory Of Leadership883 Words   |  4 Pages Leadership Leadership has been around for thousands of years, yet experts are still unable to agree on a universal definition. Perhaps it is because leadership is a complex, multidimensional concept that continuously evolves. Nevertheless, explaining leadership and its theories and approaches is a monumental task (Henman, n.d.). According to Day and Antonakis (2012), leadership is essentially an influencing process. Its effectiveness largely depends on leadership behaviors and followers perceptions

The Original Tonka Truck Manufacturer - 1413 Words

Remember when most boys you knew played with some shape or form of the Tonka Truck. I am talking about the original Tonka Truck Manufacturer. With the end of WWII and the beginning of Christmas 1962 the business of converting or supporting the war effort to something more peace time related was underway. New companies were popping up across the country and three visionary, entrepreneurs seized on an opportunity and Mound Metalcraft Incorporated was formed on September 18, 1946 by Lynn Baker, Alvin Tesch and Avery Crounse. The new company purchased a three story school building built in 1908 near beautiful Lake Minnetonka in Mound, Minnesota. The business model for their new company was to manufacture closet accessories like tie racks and†¦show more content†¦If Tonka wanted to compete with the likes of Buddy L, Marx, Nylint, Structo, Wyandotte and others, they had to diversify their model offering. To that end, Dump trucks, Wreckers, Semis, and Box Vans all made their initia l appearance prior to 1955. By mid-1955, Mound Metalcraft moved into a new manufacturing facility that handled their ever increasing product line and an insatiable appetite by consumers for Tonka trucks. Fast forward #100 Steam Shovel to 1982. (This is a brief history) (http://www.neatoldtoys.com/history.htm) A major blow to Tonka s Minnesota workforce, was that steel truck manufacturing began to move from Minnesota to El Paso, Texas in 1982 with the transfer of equipment and production completed in 1983. Then in 1991, Tonka Toys was purchased by Hasbro Incorporated, the second largest toy company in the U.S.A. In 1998, and still under the Hasbro brand, the steel truck manufacturing was completely moved out of the United States to mainland China. Therefore in today s global manufacturing markets, Made in the U.S.A. takes a backseat if it affects the bottom line. Forward to May 10, 2014, and the Tonka brand is still part of the Hasbro family and is still manufactured in China. The once mighty Tonka brand has been diluted with small plastic trucks. The original factory in Mound, Minnesota looks much the same as it did when it closed in 1982 accept it is home to multiple tenants. The factory in El Paso includes administrative offices, plastic blow

Evaluation Report for Lemon and Camerota - myassignmenthelp.com

Question: How could the interview participants have managed themselves and the interview more effectively? Answer: To know how each and every participant would have done better, it is important to first know the roles and the powers of each and every participant. The ball was more on the side of Lemon and Camerota. The reason for stating so is because they were the ones asking the questions and controlling the whole event(Ghaffar, 2009). With that in mind, it is evident that they would have more control of the interview as compared to Aslan. Aslan was just a person who was in place to contribute to a topic that was already in place. Therefore, his part was like only adding spices to a mean that the menu and ingredients were already provided. The way that each and every person conducted him or herself in the interview has so much to do with what he or she would have done better. Camerota Between Lemon and Camerota, Camerota was the one who contributed much and took more time in the whole interview from the journalists side(Jasperse, 2012). Such is seen where she initiates arguments and goes ahead to a battle with Aslan so as to prove her point. There are different ways that she would have managed the interview more effectively as well as herself. First, a journalist is the voice of the society. Society is diverse, and therefore, it needs a person who stands in the middle and makes all side feel represented and respect. It is evident that Camerota took a side in the whole conversation(Johansen, 2012). The work of the journalists is to make news and to gather information without biases. When a journalist takes a side, it becomes his or her interest and not the interest of the viewers. Why state so? The viewers of the interview might have been Islamic and maybe Christians(Karakus, 2012). It is the responsibility of a journalist not to make a specific population feel like the journalist is against it. Therefore, to manage herself more effectively, Camerota ought not to have taken any position in the debate; her work was to get information from Aslan(Lamarque, 2009). Second, Camerota failed to give Aslan a chance to explain his points at times. By watching the interview, one would realize that sometimes Camerota would cut off Aslan because she wanted to pass a specific point. When one does not give a partner a humble time to prove his or her point, the conversation might turn chaotic. Such was almost the case in some instances; Camerota would stop Aslan from explaining his point. Camerota ought to know that she was at the center of the conversation. Such means that the work was to make sure that allegations that had been made by Maher are proved to be factual or mere personal opinions(Tekleab, 2009). Therefore, the case only called for the contribution of the professional invited and in this case, it is was Aslan. Like Lemon, Camerota was supposed to contain herself and try not to initiate arguments with Aslan. Third, as far as the effective management of the interview is concerned, Camerota failed to stick to her purpose. The best way to bring out the point is by comparing her with her partner(Tsai, 2009). When Lemon started talking, he was calm and straight to point. That is a strategy in journalism that helps the source to provide as much information as possible. In the whole interview, if Camerota were not in the newsroom, one would have confused her for a professional who was brought on board to contribute to the whole debate (Khamilov A.B, 2014). Lemon Lemon is one of the participants who conducted themselves well in the interview. However, there are ways in which he would have managed the interview in a more effective way. Seeing that Lemon was the person who initiated the conversation and introduced the topic, it is more likely that he had the power to control the whole interview (Paula, P,2010). As far as his character is concerned, he did not go past the purpose. However, his partner ought to have been controlled. How would Lemon do so? Lemon would have made sure that not too much is spent by Camerota. The reason for stating so is because Camerota became more of a participant in the conversation than a journalist. Lemon would also have made sure that there were two different people opposing and proposing the topic of discussion. It was not fair to bring one person who only refuted the claims that Islam does not support peace. Though there were remarks from Maher, at the time of discussion, they were not well represented. If the re were an availability of a person who supported the claims of Maher or Maher, the discussion or interview would be effective because it would be representing views from both sides. Aslan Aslan demonstrated that he stands by what he believes in. There are different areas that would have made the interview and the contribution of Aslan more effective. One, at some point, there were arguments between Aslan and Camerota on the issue of discussion. It would have been easy for Aslan to avoid that. First, he would have avoided that by making sure that he gives the journalists an enough time to ask questions. When two people talk at the same time in an interview, it becomes more of just a mere argument than a constructive discussion. There are points when Aslan and Camerota talk at the same time. The worst about it is that they both believed that they were right and that even led to them raising their voices to one another. Aslan, as an active member of the discussion, had a chance to change the scenario(Awad, 2010). Letting Camerota complete what she was talking about would make the interview orderly and smooth. Two, Aslan trashed almost everything that was said by Maher and Camerota. Such was one of the reasons why his conversation with Camerota was extensive and full of argument(Akinwale A, 2010). In any given discussion or argument, it is imperative to accommodate the views of others even when they are against what you believe in. Aslan acted like a person who was righteous and treated others and people who did not know what they were talking about. As a result, the interview turned chaotic at some point. It is difficult to convince a person who believes what he or she knows is the only right thing. For the sake of the whole interview, it would be important if Aslan would accommodate the views of others that were based on facts(Brusko, 2010). For example, some of the issues brought forward ailing the Islamic nations might be problems experienced in some of the African nations. However, that does not justify why they are being carried out in the Islamic nations. Aslan was quick to trash the claims just because he believed in something different from the people in the interview. The third way was to eliminate biases. It is evident that most of the information that Aslan provided was crowded with biases(Ellis G, 2010). The reason for stating so is because he did not want to pay attention to any information that stated otherwise. By so doing, the interview looked like it was more on one side than the other; diverse views were not accommodated. References Akinwale A, A., 2010. Integrating the traditional and the modern conflict management strategies. African Journal on Conflict Resolution, 3(10). Awad, G.H., 2010. The impact of acculturation and religious identification on perceived discrimination for Arab/Middle Eastern Americans. Cultural Diversity and Ethnic Minority Psychology, 1(16), p.59. Brusko, L., 2010. Organized Chaos: A Survey of Conflict Management Strategies, Gender Roles, and Status in an Organizational Setting. UW-L Journal of Undergraduate Research, XIII. Ellis G, M.S.M.a.P.B.C., 2010. How democracies keep the peace; Contextual factors that influence conflict management strategies. Foreign Policy Analysis, 4(6), pp.373-98. Ghaffar, A., 2009. conflict in schools;its causes management strategies. Journal of Managerial Sciences, 3(2). Jasperse, M..W.C.a.J.P.E., 2012. Identity, perceived religious discrimination and psychological well-being in Muslim immigrant women. Applied Psychology, 2(61), pp.250-71. Johansen, M.L., 2012. Keeping the peace; Conflict management strategies for nurse managers. Nursing Management, 2(43), pp.50-54. Karakus, M..S.C., 2012. The Effects of Parental Involvement, Trust in Parents, Trust in Students and Pupil Control Ideology on Conflict Management Strategies of Early Childhood. Educational Practices; Theory and Practice, 4(12), pp.2977-85. Khamilov A.B, S.D.V., 2014. CONFLICT MANAGEMENT STRATEGIES. 1st ed. Lamarque, F.A.J.F.L.O.-O.Y.B.L., 2009. Human-wildlife conflict in Africa; causes, consequences, and management strategies. Food and Agriculture Organization of the United Nations, (157). Paula, P, 2010. Organizational communication and conflict management systems. Nordicom review, 1(31), pp.125-41. Tekleab, A.G..N.R.a.T.P.E., 2009. A longitudinal study of team conflict, conflict management, cohesion, and team effectiveness. Group and Organization Management, 2(34), pp.170-205. Tsai, j.s.a.C.J.S., 2009. Influences of Chinese cultural orientations and conflict management styles on construction dispute resolving strategies. Journal of Construction Engineering and Management, 10(135), pp.955-64.

The effects of the EU political crisis on the economy

Introduction Since the commencement of the 2007/2008 global economic meltdown, speculations surrounding the economic situation in the euro zone have been quite rampant. Several reasons have led to the current financial struggles in the euro zone. The dwindling economic relevance of the region in the global market is one of the greatest misgivings in the European economy. Factors contributing to the ailing economic environment are either internal or external.Advertising We will write a custom essay sample on The effects of the EU political crisis on the economy specifically for you for only $16.05 $11/page Learn More External factors may include the current condition of the global market while the internal factors include political stability of countries in that particular region. This paper seeks to discuss the impacts of the political crisis in the euro zone on economic activities in the region. The current economic situation For quite a long time now, the banking industry in the euro zone has been struggling to survive in the financial market. The industry has been on a retarding growth for some years now. This has not created the best impression to prospective investors seeking to invest in the region. For instance, Greece, a member state in the EU, has been placed in a difficult situation with its insolvency, which can only be solved by restructuring its current debts (Weltman, 2013). Economists argue that trying to exit the euro market will amount to a self-destructive financial move that could destroy even the political structure in the country (Weltman, 2013). The only possible solution is to solve its financial problems within the confines of the single currency. Portugal and Ireland are also not safe from any kind of volatile actions in the euro zone. If the current situation deteriorates, these two countries will be exposed to serious financial problems (Weltman, 2013). Italy and Spain have recently lost market access in the euro region but the situation is not very dire hence, they can survive the impacts (Weltman, 2013). Nonetheless, if this continues, the two countries will be forced to look for lasting solutions to their financial instabilities. The debt of the European region has been greatly exposed by the banking systems in France and Belgium (Hughes, 2011). A scrutiny of the banking industry in the two countries shows that the capital needed to revive the industry is much higher compared with other countries.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This shows that both France and Belgium will have difficulties in recapitalizing their banking systems and this is a sign of a precarious financial future. The region has had a looming inflation rate reaching a record low of 3% and this has made the interest rates to remain very unstable in the region (Stavrou, 2011). The inflation rate has furthe r caused a decline in employment, as companies had to lay off their workers in order to maintain a reasonable wage bill (Palmer, Ketteridge, Marshall, 2010). The euro zone is suffering economically due to its combined sovereign debt crisis, banking crisis as well the competition in economic growth and development (Bezemer, 2010). As the economic gap grows wider, the region is exposed to greater financial challenges (Palmer, Ketteridge, Marshall, 2010). The economic situation is dire in the euro zone although the situation is the same globally. However, the leaders in the region are actively seeking to develop measures that can help to reduce the deficit spending and debt levels (Beetham, 2007). How do politics affect investor decisions? In every region, political stability is very crucial to the economic and political development. Political stability is one of the major factors that influence the decisions made by investors. Regions that are prone to rampant political chaos and ra mpages are less attractive to serious investors since the risk of investing in such areas is too high. Every administration has its own strategies and policies that govern the country’s investment procedures. Therefore, investors will always look at the political trends in a region before they commit their resources in that economy. Political influence on the economy informs the decisions made by investors to invest on that economic niche. The legal and cost factors of any economic block are directly linked to its political standards (Aaronson Biggins, 2005). The political leaders create the legislations governing investment policies and influence the cost of investing in the region. Ultimately, this affects the attractiveness of the region to investors based on legal procedures and cost of operation. How does the Europe’s political turmoil affect the zone’s economy? Economists argue that the euro zone’s political crisis is the epitome of its ailing econ omy. They warn that the political crisis being experienced in the region is a clear wake-up call for looming economic challenges ahead.Advertising We will write a custom essay sample on The effects of the EU political crisis on the economy specifically for you for only $16.05 $11/page Learn More The political crisis has made it very difficult for the member-states to agree on the procedures of decision-making processes in the region (Aaronson Biggins, 2005). The Germans and the French are the two main players in the euro zone’s struggle to revive the economy and the two have been accused of interfering with treaties in times of crisis (Palmer, Ketteridge, Marshall, 2010). As per the current situation, exiting the euro also means leaving the EU, which is a politically entrenched conjecture. The impact of this assumption is that it does not give democracy a chance and member-states are being coerced into remaining in the euro zone market (Solomon , Bamossy, Askegaard, Hogg, 2006). Therefore, it is very wrong for the European commission to rule out that any member-state considering exiting the euro must also leave the EU (Sloman Wirde, 2009). This is actually infringing the democratic rights of the member states hence interfering with members’ political structures. It is clear that the dominant Sarkozy and Markel administrations are creating a possibility for the commission to force exiting members out. This will have negative implications on the EU’s common market. In addition, the rating agencies have been under intense criticism from the European lawmakers for what has been termed as political manipulation. The lawmakers accuse the rating agencies of being bias towards European assets (Trimikliniotis Bozkurt, 2012). This was seen when the rating agencies downgraded Portugal’s public debt to a lower category ‘Ba2’ (Panayiotopoulos, 1995). Impacts on potential investors In the case of Cypr us, the decision made by the Eurogroup to impose a haircut tax on deposits has already done unimaginable harm to the financial sector. Economists foresee a situation whereby foreign investors will withdraw from the economy especially the Russians (Harvey, 2003). The decision was condemned globally and this has created a negative image of the European common market. Destroying the banking and financial systems is not the only harm that the decision has had on the euro zone. The aftermath of the Erougroup’s decision on the Cyprus’ economy has greatly compromised the investors’ confidence in the international banking (Christodoulou, 1992).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ultimate and dire effect of this is that investors are no longer interested in the euro market as a prospective investment destination. This will have a lasting financial and economic repercussion on the entire region. The looming euro zone economic meltdown will have a dire and direct impact on the European Union integration process. It will further compromise investments in the region as the integration challenges may be perceived as lack of effective political leadership and consequent political instability. Investors will not commit their finances in a politically marred economic block. Foreign investors are keenly watching the EU’s decisions and plans with regard to the financial crisis facing the region. The EU is under close surveillance by investors and so far, the trend has not been very impressive. This is slowly causing investors to shy away from exploiting the EU’s market. Conclusion This paper has critically examined the role of politics in financial m arkets with a keen interest in the euro zone. In the second paragraph, the paper has given a general overview of the current situation of the region’s economy. The different ways that politics can influence investors’ decisions have also been outlined in this paper to help us understand the relationship between political and business environments. To show how political crisis can influence investors, the paper has discussed how the political turmoil in Europe affected the euro zone’s economy. Lastly, at the end of the paper, the impacts of the political crisis on investors have been clearly summarized giving a specific example of the Cyprus case. References Aaronson, A. Biggins, B. (2005). Quantitative methods, European Journal of Research Methods, 9 (7), 10-13. Beetham, H. (2007). Retail Economics. Abingdon, UK: Routledge. Bessemer, D. J. (2010). Understanding financial crisis through accounting models, Accounting, Organization and Society, 35 (7), 676-688. Ch ristodoulou, D. (1992) Inside the Cyprus Miracle, the Labors of an Embattled Mini-Economy, Minneapolis, US: University of Minnesota. Harvey, D. (2003). The New Imperialism. Oxford, UK: Oxford University Press. Hughes, K. (2011). Europe’s political crisis at heart of euro zone meltdown. Web. Palmer, A., Ketteridge, S. Marshall, S. (2010). Political landscapes in Europe. Oxford, UK: Oxford University Press. Panayiotopoulos, P. (1995). Cyprus: The Developmental State in Crisis, Capital and Class, 1 (57), 13-53. Sloman, J. Wirde, A. (2009). Economics. Harlow, UK: Pearson Education. Solomon, M., Bamossy, G., Askegaard, S. Hogg, M. K. (2006). Consumer behavior a European perspective. Harlow, UK: Financial Times. Stavrou, P. (2011). The current economic and political situation in the Euro Area. Web. Trimikliniotis, N. Bozkurt, U. (2012). Beyond A Divided Cyprus: A State and Society in Transformation. New York, NY: MacMillan Palgrave. Weltman, J. (2013). Euro zone tremors continu e to ripple out – ECR Q2 2013 results. Web. This essay on The effects of the EU political crisis on the economy was written and submitted by user Justus Rowland to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Comparison between the U.S Senate and House

Comparison between the U.S Senate and House The senate and the house websites demonstrate that both the United States Senate and the United States House of Representatives are integral parts of the United States Congress. The incorporation of the senate and the house make the congress become a bicameral legislature of the federal government of the United States of America. Another similarity of content between the senate and the house websites is due to the fact that senators and representatives are chosen through direct election.Advertising We will write a custom report sample on Comparison between the U.S Senate and House specifically for you for only $16.05 $11/page Learn More Election However, the house website illustrates that there are four hundred and thirty five members in the House of Representatives. Each of the representatives represents a district and its populace and that is the reason why House seats are shared out among the states with reference to population. Members in the House of Re presentatives only serve the people for a two year term before elections USHR, (2010). The senate website on the other hand reveals that there are one hundred senators in the United States Senate. The senators exclusively represent a state and each state is allocated two senators thus population is not a valid factor in the United States Senate. Unlike members in the House of Representatives, senators serve a far longer term of six years before elections are conducted. The senators are appointed through an election where the winner is decided by the plurality of the popular vote. Nonetheless, more or less one-third of the Senate is elected at a time within an intermittent period of two years and in most cases, the incumbent senators are always in a better position for re-election USS, (2010). Powers After careful study of both the senate and the house websites, it is evident that the House and the Senate have a number of similar and divergent powers. The Constitution gives the House exclusive rights to the initiation of all bills for raising revenue hence the Senate lacks the authority to instigate bills that enforce taxes USS, (2010). In addition, the House of Representatives has absolute power over the bills that sanction the disbursement of federal funds thus the Senate lacks power to instigate appropriation bills. This is because the House is a solid veto point for such bills and an appropriation bill has to be considered in the house before implementation. However, the senate has the power and indeed the right to amend general appropriation bills and the power to carry out this function is limitless USHR, (2010). Therefore even though the Senate cannot introduce an appropriation bill, it can alter the content and the focus of a present bill to suit its intentions. For any bill to be implemented, the approval of both the Senate and the House of Representatives is needed for any bill to become law. Both the Senate and the House must agree upon and pass the same version of the bill and any variations in opinion are settled by a conference committee which is made up of members of both bodies.Advertising Looking for report on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Presidential powers The first presidents of the United States of America were George Washington, John Adams and Thomas Jefferson who during their tenure managed to effectively alter the powers of the president. George Washington was the first president who acquired that position through military victory and his popularity amongst the Americans. As the president, he set out to strengthen the nation’s unity, keep a neutral and objective perception and to build the economy. Washington managed to accomplish most of his objectives and though widely appreciated, some quarters were not content. Economic policies and treaties were met with angry reactions like the 1794 whisky rebellion. The president was how ever able to assert the will of the nation over localized rebellion and thus Washington and his administration were triumphant in strengthening the powers of the president. John Adams was elected in 1796 and immediately went on to altar foreign policy and domestic laws USHR, (2010).. He was highly unpopular leading to the 1800 revolution by approving unconstitutional laws which were oppressive. Adams managed to cast doubt over the powers of the presidency which divided the nation and partially diluted the powers of the president. When Thomas Jefferson was elected as president, his first intentions were to strengthen the Republic. He reduced the powers of the federal government and repealed the unconstitutional acts passed by Adams. Overall, Jefferson managed to strengthen the nation and indeed the powers of the president even though the Adams administration had introduced a multipartite form of democracy. References The United States House of Representatives- USHR, (2010). Tying It All Together: Learn about the Legislative Process. Web. The United States Senate- USS, (2010). Legislation records. Retrieved from: https://www.senate.gov/pagelayout/legislative/d_three_sections_with_teasers/bills.htm

Advertising, Sex and Shifting Cultural Attitudes Assignment

Advertising, Sex and Shifting Cultural Attitudes - Assignment Example The long time ago, the society demanded of us to repress our instincts even though this often resulted in psychic dissatisfaction. Over the last few decades, advertising and particularly using sex appeal has led to a massive shift in this attitude. Today, passions are advocated for to be freely indulged. Individuals have been led to believe that they are entitled to seek romantic and sexual zeal. As a result, social ills such as divorce, unfaithfulness in marriages and polygamy are now considered legitimate solutions. In fact, the sexual sell in advertising effectively trashes sex, which should be respected as a human activity meant for reproduction rather than just a mere recreational exercise. The other concern that sex appeal advertising has bred over the years is that of people as objects. Additionally, recent advertising’s perspective of sex is nothing but pornographic which reduces sexuality to a stupid joke. This is in itself a direct insult to any cultural values that uphold human dignity. Even more worrying is the fact that people have come to accept these demeaning images to the point of actualizing them. Besides, human beings being prone to accepting trends even when some are wrong have been trapped by this shift in cultural attitudes towards sex and romance. Some advertising images portray the woman consumer of a particular product as a superwoman. These images present a woman capable of performing all sorts of activities at home and at work assisted by the product being advertised. This effectively renders the people around such as the husband, friends, and children as just passive spectators. In connection to romance, this product gives the woman self-esteem and independence that no man can afford to offer.  

The integrated marketing communication analysis Assignment

The integrated marketing communication analysis - Assignment Example It is quite important to launch a strong advertisement campaign and public relations program with for developing good consumer relationship. For this purpose prospective sponsor may be contacted and a detailed advertisement campaign may be discussed. The e print, online constituents of the campaign should be designed to demonstrating stunning visuals unique to the PMP experience. The print advertisements should appear in the issues of publications that are widely circulated and their readers are people who have interest in electronic entertainment. The online campaign should be designed to showcase the unique user interface that allows consumers to easily navigate media content on PMP. Innovation in technologies can change the landscape of an entire industry with astonishing speed. Even set businesses may fail to bridge the discontinuity and wither away, while newcomers with novel concepts or methods rise to dominance. Almost all industries similar patterns of transformation when a new product or process technology emerges. A look at one industry in which innovation has been the key to success can throw light on these patterns and help identify the qualities that determine whether a firm will survive the encounter with dramatic technological change. Contemporary media companies continue to grow and expa... Contemporary media companies continue to grow and expand, the challenges of staying globally competitive become increasingly difficult. The transnational media corporations have become important features of today's global economic landscape. Most of such corporations operate in preferred markets with an obvious preference toward one's home market. Integrated Marketing Communication Integrated marketing is a disciplined approach for communicating about the Company 's target customers and partners. It is used for the purpose of advancing its goals and strategic vision. The integrated marketing program focuses many objectives including following main objectives: Improving the perspective and know-how of prospective customers Building awareness and support among influencersIncreasing the number of prospective customers Improving organizational communications The integrated marketing communication analysis is necessary before launching the marketing campaign of the new product like Sky+ PMP. It can be done two phases. The first phase should analyse the retail marketing and the second should explore the online marketing. Background Sky+ Portable Media Player (PMP) is being launched after successful launch of Sky+ in 2001. Then it was re-launched with a renewed marketing drive and new pricing model introduced in 2003. But the company has to launch a very expensive marketing campaign. This service offers a personal video recorder fully integrated with a Sky Digital decoder. It used an internal hard drive. It allows to record, pause live television and instantly rewind. Although these features are quite unique but similar products have already been launched in some countries such as America and Japan with Tivo. The Sky